Canada Nail Cup – Story Pitch

Story pitched to nail blogger Jasmine Oshima.

Subject: Come Experience the 2ndย Annual Canada Nail Cup in Vancouver

Hi Jasmine,

I would like to invite you to the second annual Canada Nail Cup hosted in Vancouver on February 16th, 2015. I believe this event would be a great experience for yourself and very intriguing to your readers.

According to Nails Mag $8.54 billion was spent on nail services in the U.S. in 2014. It just shows how rapidly the nail industry is growing and progressing. The nail industry has fully evolved to no longer just an accessory but has its own niche market in the fashion industry. With the help of social media it has improved and polished nail technicians around the globe.

The Canada Nail Cup is returning to Vancouver on February 16th, 2015 for its second annual competition. This event is an amazing opportunity to gain more knowledge of how Canada is becoming the leader in the nail industry. I believe this event would be a great piece to touch on for your readers.

According to Nails Magazine, nail technician that attended two or more educational events since the last year made 15% more than the average nail technician. As well, 65% of nail technicians anticipate on attending more educational events in 2015.

The Canada Nail Cup is the only nail competition in Canada that promotes a better, safer, and eco-friendly way of designing and sculpting nails. The nail cup strictly only allows the use of gel in the competition other than the exception of the mixed media category, which allows the use of acrylic for creating 3D art.

This yearโ€™s nail cup has sponsors such as Akzentz professional, INM North, CND, Swarovski, KUPA Inc., Valentino Beauty Pure, NailsRUs, and Taond. All sponsors of the competition share the same values and vision to help bring awareness to a level of professionalism required in the nail industry.

During the Canada Nail Cup I would be glad to arrange an interview for you with Patrick Griffin the Canada Nail Cup director and co-founder, and any other judges and sponsors present if you wish. I look forward to hearing from you and I hope to see you at the event.


Andrea Ng

Public Relations Coordinator

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